Ace Antlers Launches Natural Weight Gainer for Dogs as Focus on Healthy Condition and Ageing Nutrition Grows

UK pet brand Ace Antlers has announced the launch of Muzzle Mass, a new natural weight gainer for dogs, developed to support healthy weight maintenance, muscle condition and appetite in dogs that require additional nutritional support.

The launch comes at a time of increasing awareness within the pet industry of the importance of maintaining correct body weight and lean muscle mass, particularly as dogs move into middle age and senior life stages. While much attention has historically been placed on preventing obesity, professionals are increasingly recognising that unintentional weight loss and muscle depletion can be equally detrimental to canine health, mobility and quality of life.

As dogs age, many experience a gradual decline in muscle mass — a process often referred to as age-related muscle loss. This can be compounded by reduced appetite, lower activity levels, changes in digestion and recovery from illness or surgery. Left unaddressed, loss of muscle and condition can affect strength, balance, joint support and overall vitality, making appropriate nutritional support a key consideration for owners and professionals alike.

Muzzle Mass weight gainer for dogs has been formulated by Ace Antlers to address these challenges using a clean, functional approach to supplementation. The powdered supplement is made using just four natural ingredients — coconut powder, venison powder, antler powder and carrot powder — and contains no fillers, artificial additives, preservatives or unnecessary bulking agents. The simplified formulation reflects growing demand within the pet sector for transparency, recognisable ingredients and products that complement existing feeding regimes.

Unlike high-calorie weight gain products designed for rapid bulking, Muzzle Mass is intended to support gradual, controlled improvements in body condition, helping dogs maintain healthy weight and muscle rather than encouraging excessive fat gain. This makes it suitable not only for underweight dogs, but also for dogs that struggle to hold condition due to age, workload or recovery.

The product has been developed for a wide range of use cases, including senior dogs experiencing age-related muscle loss, working and active breeds with elevated energy demands, dogs recovering from illness, injury or surgery, and dogs with reduced appetite or selective eating habits. The inclusion of venison supports palatability, helping to encourage consistent intake in dogs that may be reluctant to eat, while the nutrient-dense blend supports daily nutritional needs without placing unnecessary strain on digestion.

A spokesperson for Ace Antlers said:

“Maintaining the correct weight in dogs isn’t just about avoiding obesity. We see many dogs — particularly older dogs — that struggle to keep muscle and condition, which can have a real impact on mobility and wellbeing. Muzzle Mass was developed to offer a natural, straightforward solution that supports healthy condition without relying on fillers or artificial ingredients.”

Supplied in a powdered format, Muzzle Mass is designed to be easily mixed with a dog’s regular food, allowing for flexible portion control based on size, age, activity level and individual nutritional requirements. This adaptability makes it particularly relevant for canine professionals, trainers, groomers and independent pet retailers, who often encounter dogs with varying dietary and condition-related needs.

From a retail and trade perspective, the product aligns with broader consumer trends toward functional nutrition and preventative care, as owners increasingly seek products that support long-term health rather than reactive solutions. With its short ingredient list and clear purpose, Muzzle Mass is positioned to appeal to informed consumers looking for natural supplementation options they can understand and trust.

The launch of Muzzle Mass further expands Ace Antlers’ growing portfolio of natural dog products, which includes antlers for dogs and functional supplements designed to support canine health through simplicity and quality. The company continues to focus on products that address real-world feeding challenges while maintaining a commitment to responsibly sourced ingredients and transparent formulations.